August 15, 2020

Keyword study part second

Once we have the website created

Captivate your buyer person

We must generate authentic content that retains your target audience on your website to have the least rebound effect and of course so that if this content is found interesting, it can be shared with other users, come on, the word of mouth of a lifetime.

In the world of search engine optimization, “size matters” just like in other parts of life. The articles began to be made with 500 words for Google to consider them of quality, today we have the bar in 1,000 words, but if you go to 1,500 or 2,000 you will be marking a point in your favor as long as it is quality content.

Google has given more value to extensive content, if you examine the SERPs you realize that betting on long content, creating combinations to generate possibilities to index keywords in the Top Twenty, being able to index hundreds of keywords with a single article.

For this article to succeed, it must be a very complete content that is relevant to the topic we are playing because if not, of course we will be managing to create the rebound effect, which is going to be a very negative signal for Google. That they continue reading allows us to obtain a better positioning in search engines.

Optimize images

A picture is worth a thousand words, you will have heard this phrase thousands of times. For SEO positioning this is so, according to the latest SearchMetrics study, in the last year the number of images per blog post has increased by 25%.

Nowadays many people search directly in images and not in results, therefore, in order for them to find you when someone searches for images, they need to be well labeled.

Label the content

We have to use a structure where we order and classify the information as best as possible, do not limit yourself to a number of labels, here are some recommendations:

The h1 must be the title

If you sell pears, do not put apples to advertise, if you want the post to be clear to Google, then make it easy for yourself and match the H1 with the title of the blog article, this will give it a lot of strength and make it more logical for Google.

Add keywords at the beginning

To obtain a good OnSite web positioning is to add our keyword in the first or second paragraph of the content, if you have any Toast plugin it is what it will first tell you and this is so because Google gives a lot of importance to the content that appears in the First 100 words of the content.

Create a content calendar

We need to carry out a content calendar to be clear in advance what they are going to be and to create what may be the most interesting topics you can develop as well as create content that adds value.

If you must spend a week making a good article, do it, it will be the best investment you make to improve your personal brand.

As discussed at the beginning of this post, content is king in Google and to position yourself organically in the first positions you must give Google what it wants, quality content and well structured as well as an inbound marketing campaign.

Optimize the title for SEO

The title that you are going to index in the Google search engine, or, in other words, the title that will appear in Google searches. What if it is convenient that you take into account the choice of this title because it is one of the most essential factors of the web positioning On Page.

In the title we can put the keyword in 3 places:

1.- On the left. It is the most widely used and ideal for positioning on OnSite search engines.

2.- In the center. Not bad.

3.- On the right. It is not the best option.

8.- Loading speed on the website

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